The event will be broadcast live on November 26.
It’s the voice telling you “I’m not good enough”.
Never heard of it? You’re not alone.
It’s got a calendar dedicated to La Prairie dupe products.
It features 28 beers.
Firstly, it stocks a toffee honeycomb stout.
If there’s one profession that would know.
So, how does it work?
We asked a neuroscientist.